Ducati Local Events to Follow Banner Sales Year

Ducati riders across the U.S. can look forward to a special Season Opening weekend on April 4^th and 5^th 2025, as dealerships nationwide celebrate the launch of Ducati’s 2025 lineup with test rides, entertainment, and a first look at new models. The event comes on the heels of a major business milestone.  On March 18^th, Ducati announced it had closed out 2024 with more than €1 billion (approx. $1.09 billion USD) in revenue and a strong 9.1% profitability, underscoring the company’s solid financial performance and enduring brand strength.

Another Billion Euro Plus in Sales

This marks the third consecutive year the Borgo Panigale-based manufacturer has exceeded the billion-euro mark, a result of Ducati’s strategic focus on premium motorcycles that combine cutting-edge technology, design, and performance. While global deliveries dipped slightly to 54,495 units in 2024 (down from 58,224 the previous year), Ducati maintained its emphasis on product exclusivity and long-term value.

To reach that number, Ducati had to produce and deliver motorcycles at a rapid clip, averaging more than 4,500 bikes per month, 1,000 per week, and nearly 150 every single day of the year. That pace speaks to both the strength of the brand and the operational precision behind every Ducati that rolls off the line.

The company also reported an operating result of €91 million (approx. $99.2 million USD), reinforcing its ability to generate strong returns even in a challenging global market. CEO Claudio Domenicali noted that the brand’s financial strength allows Ducati to continue investing in R&D, racing, and rider experience. “The 2024 results confirm the strength of our brand and our commitment to making every Ducatista feel part of a great family,” he said.

Multistrada Leads a Powerful 2025 Lineup

Looking ahead, Ducati is entering 2025 with ten new models, including the XDiavel V4 and Multistrada V4, a bike that should appeal to sport touring riders. The Multistrada stands out with a superbike-derived performance, (the V4 model delivers 170 horsepower, 91 lb-ft of torque, and weighs only 505 pounds sans-fuel), with long-distance comfort, adaptive technology, and depending on configuration workable off-road capability. It’s one of the most versatile platforms in Ducati’s lineup, equally ready for the twisties or the occasional forest road.

The 2024 results confirm the strength of our brand and our commitment to making every Ducatista feel part of a great family – Claudio Domenicali, CEO, Ducati Motor Holding S.p.A.

The 2025 model range also showcases the V4 Granturismo and Desmosedici Stradale engines, as well as Ducati’s lightest twin-cylinder yet, found in the Panigale V2, Streetfighter V2, and Multistrada V2. Ducati is also stepping into off-road territory with its first motocross bike, available in June 2025.

Ducati Season Opening Event in April

Ducati plans to kick off the 2025 riding season with a special Season Opening weekend at participating dealerships on April 4th and 5th 2025. This nationwide event invites riders to experience the new 2025 lineup firsthand, including test rides of featured models like the Panigale V2, Multistrada V2, and Multistrada V4. Attendees will be treated to entertainment, exclusive previews of Ducati’s latest innovations, and a chance to connect with their local Ducati community. Check with your local dealer for more details.

Learn more about Ducati motorcycles at www.Ducati.com.