REVER Million Mile Challenge Supports Pediatric Brain Tumor Foundation

REVER has launched its annual Million Mile Challenge, inviting motorcyclists to log riding miles through the REVER app in support of the Pediatric Brain Tumor Foundation and its national Ride for Kids program.

The challenge began July 1 and runs through September 13, 2026, which coincides with Ride for Kids Day. Participation is free and open to all riders.

Sport touring riders get the idea: miles already planned for summer rides, weekend loops, and longer road trips can also help generate support for pediatric brain tumor research and family assistance programs. its easy to participate in the challenge by using the REVER app, tracking rides, and contributing mileage toward the campaign goal.

This year’s Million Mile Challenge is presented by Alpinestars, which is pledging 1.25 cents per mile recorded in the challenge, up to a total contribution of $15,000. Biltwell is also supporting the campaign through a $5,000 commitment based on a half-cent-per-mile structure, while Cardo Systems and Pirelli are each contributing an additional $5,000.

REVER has partnered with the Pediatric Brain Tumor Foundation since 2019. The broader Comoto Family of Brands, parent company of RevZilla, Cycle Gear, J&P Cycles, Common Tread, and REVER, expanded its support of the foundation and Ride for Kids in 2021.

The Million Mile Challenge also leads into Comoto’s September Ride for Kids activation. On Ride for Kids Day, Comoto says it will donate 10% of all in-store and online sales, up to $100,000, while also supporting grassroots fundraising through its retail and digital channels.

The Pediatric Brain Tumor Foundation describes Ride for Kids as the country’s longest-running national motorcycle charity program. The program began in 1984 and has grown into a nationwide rider-supported effort to fund research, advocacy, and family support for children affected by brain tumors.

For riders who already use REVER to plan and track routes, the Million Mile Challenge offers a simple way to connect regular riding with a larger cause. For those who do not, the campaign may be a practical reason to try the app during the summer riding season.

To join the Million Mile Challenge or check the leaderboard, visit the REVER Challenge page.