Demo Days Festival Opens 2026 Season at the Rose Bowl

Demo Days Festival will open its 2026 season June 27–28 at the Rose Bowl in Pasadena, California, bringing a broad mix of vehicle demos, motorcycle rides, off-road experiences, e-bikes, scooters, UTVs, and emerging mobility displays to a new Southern California venue.

Formerly known as Electrify Expo, the event has shifted from an EV-exclusive focus to a broader hands-on demo format built around gas, hybrid, electric, and alternative mobility products. For sport touring riders, the most relevant part of that change is straightforward: the 2026 Los Angeles event includes a Motorcycle Demo District with street-based motorcycle demo rides rather than a parking-lot-only format.

According to Demo Days Festival, the motorcycle program is designed around real-street riding, with up to eight minutes of open riding per demo. A valid motorcycle license is required for motorcycle street rides.

The broader festival also includes cars, trucks, dirt bikes, ATVs, side-by-sides, e-bikes, e-scooters, e-skateboards, autonomous-vehicle demonstrations, off-road courses, freestyle motocross, food trucks, live entertainment, and a Kids Zone. The event page describes the Pasadena stop as covering more than one million square feet of outdoor festival space, with demos included in the admission price.

Founder BJ Birtwell said the format has worked because it puts products directly in consumers’ hands without the pressure of a traditional sales environment. Demo Days says it has delivered more than one million hands-on demos since 2021 across more than 32 events and 600,000 attendees.

For sport touring riders considering a new motorcycle, the appeal is practical. Demo events can provide a useful first impression of riding position, weight, throttle response, wind exposure, braking feel, and low-speed manners — the kinds of details that matter to sport touring riders but are difficult to judge from specifications alone. A short demo ride is not a substitute for a full road test, but it can help narrow a shopping list before visiting dealers or arranging longer test rides.

The Los Angeles event runs Saturday and Sunday, June 27–28, from 10 AM to 5 PM at the Rose Bowl, 1001 Rose Bowl Drive, Pasadena. General admission starts at $24.99, including applicable fees. A Power Pack Pass is listed at $59.99 and includes priority lane access for select demos from participating manufacturers, along with VIP entry and lounge access. A family four-pack is also available, and children five and under are free with a ticketed adult.

Parking is not included in admission. The event page lists general parking at the Rose Bowl at $20 per vehicle.

After opening in Pasadena, the 2026 Demo Days Festival tour is scheduled to continue through Portland, San Francisco, Philadelphia, Atlanta, Dallas, and San Diego.

For more information, including tickets and participating brands, visit the Demo Days Festival Los Angeles event page at https://demodaysfestival.com/products/los-angeles.